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build-up / aumento
build-up   [ˈbɪldʌp]   -noun
1. [of pressure, tension, traffic]   aumento (m)
b. [of gas]   acumulaciónoun (f),   concentraciónoun (f)
c. [of forces]   concentraciónoun (f)
2. (=publicity)   propaganda (f)
·to give something/somebody a good build-up
·hacer mucha propaganda a favor de algo/somebody, someone
Collins Spanish Dictionary - Complete and Unabridged and Audio Headword Pronunciation (Spanish) 8th Edition 2005 © William Collins Sons & Co Ltd. 1971,1988 © HarperCollins Publishers 1992,1993,1996,1997,2000,2003,2005.
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